Privacy Policy

Who We Are

Low Season Traveller is a travel media and information platform based in Manchester, United Kingdom. This Privacy Policy explains how we collect, use, and protect personal information when you visit our website, sign up for updates, contact us, or use account-related features.

This page is intended to reflect how the current site operates today, including newsletter subscription, analytics and tag management, account login functionality, and embedded third-party media.

Information We Collect

We may collect information that you provide directly to us, information generated through your use of the site, and limited technical data collected automatically through cookies or similar technologies.

• Contact and newsletter data such as your first name and email address when you subscribe for updates.
• Account and authentication data such as your username or email address when you log in to protected areas of the site.
• Technical and usage data such as browser type, device information, IP address, pages visited, and interaction data collected through analytics and tag-management tools.
• Communications data if you contact us by email or submit information through contact forms or other enquiry channels.

How We Use Your Information

• To provide, operate, and improve the website and its content.
• To send newsletter updates, destination inspiration, summit news, and other communications you have requested.
• To manage user authentication and maintain secure access to account-related areas.
• To monitor site performance, understand how visitors use the site, and improve usability, content, and marketing effectiveness.
• To respond to enquiries, partnership requests, or support messages.
• To comply with legal obligations and protect the site, our users, and our business.

Newsletter Signups

When you subscribe through the newsletter form, the site sends your first name and email address to Brevo, our email marketing provider, so that we can manage mailing lists and send the updates you have requested.

Newsletter subscriptions are optional. You can unsubscribe at any time using the unsubscribe link in any email we send or by contacting us directly.

Cookies, Analytics, and Tracking

The site currently uses Google Tag Manager to manage analytics and related tags. These tools may collect information about how visitors use the site, including pages viewed, device and browser details, and referral information.

Where required by applicable law, you should only deploy non-essential cookies or analytics after obtaining valid consent from users.

• Essential cookies may be used to support account login and security.
• Analytics and tag-management tools may help us measure traffic, engagement, and content performance.
• Embedded third-party services such as YouTube may set their own cookies or collect usage data when you interact with embedded media.

Account Login and Authentication

If you use login or account features, the site stores authentication tokens in cookies named `wp_access_token` and `wp_refresh_token`. These cookies are used to maintain your signed-in session and to support secure access to protected features.

These cookies are configured as HTTP-only, use the `SameSite=Lax` setting, and are marked secure in production environments.

Third Parties and Embedded Content

Some pages include third-party content, links, or integrations. This may include social media links, YouTube video embeds, WordPress-powered content delivery, and third-party newsletter processing.

When you visit third-party websites or interact with embedded content, those third parties may collect information according to their own privacy notices. We are not responsible for the privacy practices of external sites or services.

Lawful Bases

Where UK GDPR or similar laws apply, we generally rely on consent for newsletter subscriptions and certain analytics activity, legitimate interests for site administration, security, service improvement, and responding to enquiries, and contractual necessity where account access or requested services are involved.

How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including maintaining subscriptions, administering accounts, handling enquiries, complying with legal obligations, resolving disputes, and enforcing our agreements.

Retention periods may vary depending on the nature of the data, the legal basis for processing, and operational requirements.

Your Rights

Depending on where you are located, you may have rights to request access to your personal data, correction of inaccurate data, deletion of data, restriction of processing, objection to certain processing, withdrawal of consent, or data portability.

To exercise any of these rights, contact us using the details below. We may need to verify your identity before responding.

Security

We take reasonable technical and organisational measures to help protect personal information. However, no internet transmission or storage system can be guaranteed to be completely secure, and you use the site at your own risk.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to the website, legal requirements, or business practices. The updated version will be posted on this page together with the revised last-updated date.